Alex Smith Joins Spring Automation as Director of Sales & Marketing

Alex Smith

Press Release

January 13, 2022


Spring Automation is pleased to announce the addition of Alex Smith as Director of Sales & Marketing.

Nashville, TN — Thursday, January 13th, 2022 — Spring Automation is pleased to announce the addition of Alex Smith to the Sales department as Director of Sales & Marketing. Alex will play a key role in ensuring that Spring reaches its potential. His responsibilities include planning and directing all aspects of the organization’s marketing and sales policies, objectives, and initiatives. The key duties of the Director include the hiring and development of members of their team, creating and executing sales strategies, developing and managing the sales and marketing department budget, and working directly with clients. As Spring grows, his role will have a high impact on Spring’s overall direction for successful project execution and account growth.

Alex graduated from Western Kentucky University with a degree in Corporate and Organizational Communication. He has held a CMSE (Certified Machinery Safety Expert) certification since 2018 while working for a safe automation company providing engineering services and products to OEMs, integrators, and end-users. Before joining Spring Automation, Alex spent 8+ years in the automation industry, serving in various sales roles. Most recently, he worked for an automation company specifying equipment for barcode scanning, dimensioning, and presence sensing, among many other applications in Logistics Automation. In his spare time, Alex enjoys playing golf, spending time with family and friends, being outdoors, and watching sports, especially the Kentucky Wildcats and Atlanta Braves. He is most looking forward to being introduced to new friends and helping drive growth at Spring Automation.

About Spring Automation:

Spring Automation provides material handling controls, software, and installation services to end-users, integrators, and OEMs across North America. We specialize in bringing our customers high-quality and dependable programming, design, and build solutions for their projects.

At Spring Automation, we are a family by our shared purpose: To Have Fun Building Legacies Together. We are a team that loves each other and what we do. We design and implement high-quality controls solutions. We strive for growth through diversification while maintaining a culture of teamwork and innovation. Whether we are serving our customers, community, or family, we take pride in everything we do. When we win, we win together.

Schedule a time to meet Alex at MODEX 2022 in Atlanta, Georgia or set up a call by connecting at